BrandArena: OAAN Seeks Rates Review In Lagos, As Over 70% Bill Boards Now Vacant

Wednesday 14 October 2015

OAAN Seeks Rates Review In Lagos, As Over 70% Bill Boards Now Vacant

The Outdoor Advertising Association of Nigeria (OAAN) has solicited for review of the high tariffs being charged its members in Lagos State by the Lagos State Signage and Advertisement Agency (LASAA) .

Speaking during a courtesy visit to the Lagos State governor Akinwumi Ambode, President of OAAN Mr. Tunde Adedoyin said: “Our members are being charged very high rates. In spite of several calls for reviews to be made, the situation has remained the same. Every company in the outdoor advertising business is practically trying to survive because we are all struggling, due to the heavy burden of the extremely high rates we have to pay.”

He commended the Secretary to the Lagos State Government (SGF), Mr. Tunji Bello, “for giving listening ears to the association during his tenure as LASAA MD.”

The OAAN boss said over 70% of its bill boards are now vacant as advertisers were diverting their funds to other advertising media, adding that its members were forced to pay 50% surcharge on the vacant boards.

Governor Ambode was inducted as a Patron of the association.

The governor, who was represented by his deputy Dr. Idiat Adebule, said the state was committed to partnering with relevant bodies to enhance business environment. He promised to look onto the issues raised by the association. 

No comments:

Post a Comment