BrandArena: Manchester City signs new online gaming partnership

Friday 16 October 2015

Manchester City signs new online gaming partnership

English Premier League football club Manchester City FC has unveiled a new partnership with leading online gaming company, Betsafe, to become an official betting partner across its core regions for both the Club’s Men’s and Women’s teams.

Though terms of the deal were not disclosed, but Betsafe said it will cover its core regions. Manchester City supporters will be granted access to exclusive Betsafe promotional activities as part of the deal. The company will also be given extensive advertising rights at City’s Etihad Stadium and on the club’s official website.

In addition, Betsafe-branded betting kiosks will be installed at the Etihad Stadium.

Martina Brynielsson, global brand manager for Betsafe, said: “This is our first sizeable foray into partnerships in the UK and we're over the blue moon to be working with Manchester City FC - we couldn’t start with a better partner. Manchester City is a powerhouse around the world, a leader in its industry and perfectly embodies our brand’s 'in it to win it' mentality.

To celebrate the new partnership with fans, Betsafe is offering a range of special markets and promotions, including a kick-off £10 In Play Risk Free bet on all Manchester City games for customers placing a pre match bet on Barclays Premier League games.

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