BrandArena: Jordan Brand Introduces the Spike Forty

Friday 30 October 2015

Jordan Brand Introduces the Spike Forty

Jordan Brand yesterday launched the Spike Forty, the third silhouette in the Spike Lee Franchise. Following the Jordan Spizike and Jordan Son of Mars, the Spike Forty takes cues from Jordan Brand's iconic shoe lineage and Lee’s own authentic bond with basketball — signified by a contract signed between the acclaimed filmmaker and his hometown team in 1990.

Jordan designers leveraged Tinker Hatfield’s sketch vault and iconic aspects of the Air Jordan V, the game shoe unveiled in 1990, in creating the Spike Forty. The shoe features a clear outsole, reflective material and lace toggle — all reminiscent of the Air Jordan V — as well as additional details on the lace tips and tongue. The modern, crafted textile and molded TPU based upper represent Jordan DNA, while a phylon midsole with heel unit zoom air adds comfort.

The Spike Forty is available at select retail stores and for a suggested retail price of $180. Starting December 1, the Spike Forty will be available to customize on NikeID.

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