BrandArena: Samsung Launches New Brand Theme, Palm Selfie Competition

Friday 11 September 2015

Samsung Launches New Brand Theme, Palm Selfie Competition

Samsung Electronics West Africa recently announced the launch of a new brand theme, Dream Your Dream, which seeks to nurture the aspiration of young Nigerians who have great dreams with the potential to impact the country positively.

Speaking on the new theme and forthcoming campaign, Managing Director, Samsung Electronics West Africa, Mr. Brovo Kim, stated that the company understands that the desire of people to succeed in the pursuit of their dreams is enhanced by their ability to access the needed resources. “Samsung’s culture of innovation is reaching beyond products, helping people realize their dreams by drawing on our entrepreneurial spirit to provide our customers a window to the world. Our commitment to the success of the country has led to the launch of our new theme, Dream Your Dream,” Kim said.

Dream Your Dream tends to inspire progress and spur dreams to success. Nursing a dream is one thing, seeing it to fruition is another, said, Director, Information Technology and Mobile, Emmanouil Revmatas. “Samsung is on a mission to provide the required tools needed to propel the future of our customers by delivering solutions that enrich their lives. We are expanding the boundaries of technology helping our customers succeed in their daily lives, encouraging them to take the required steps to becoming the change the country has been waiting for,” remarked Revmatas.

The company stated that it would be kicking off the new theme campaign with the launch of the Samsung J7 device, which is being launched with the slogan, “Picture Your Dream”. The Picture Your Dream slogan will drive a palm selfie competition with one lucky Nigerian having his dream actualized.

The Picture Your Dream campaign is expected to kick off in September. Individuals will be requested to participate in a palm selfie competition where their dreams will be written on their palms, uploaded to “The idea is to select seven finalists based on internal judges’ discretion who will be rewarded a Samsung Galaxy J7 each. The seven finalists will then compete for social media votes in the second and final round. The finalist with the highest number of votes will emerge as the winner,” Mr. Kim added.

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