BrandArena: Nissan extends Uefa Champions League sponsorship

Tuesday, 1 September 2015

Nissan extends Uefa Champions League sponsorship

Japanese car manufacturer, Nissan has expanded its Uefa Champions League partnership in a new three-year agreement.

Nissan became the official automotive sponsor of Uefa Champions League in a four-year deal last year, has now extended its partnership with Europe’s elite club soccer competition into all global territories until 2017/18.

The new agreement will see Nissan activations, including TV broadcast sponsorships around live Uefa Champions League matches, taking place across more than 40 additional countries including Brazil, China, Japan and the USA from this season.

Nissan will also now have the exclusive rights to offer fans the opportunity to be a centre circle carrier, offering over 1,300 children across European territories the chance to take to the pitch before Champions League matches.

Nissan will also launch a ‘Goal of the Week’ competition, which will enable fans to vote on their favourite goals from every match week for the chance to win a range of prizes from official match balls, tickets and an opportunity to go to the final in Milan on 28th May 2016.

To mark the Uefa Champions League group stage draw, which takes place on Thursday, Nissan will be offering two passes to a fan to watch their favourite team in every Uefa Champions League fixture this season.

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