BrandArena: Fidelity Unveils New Logo, reaffirms Commitment To Excellence

Friday 4 September 2015

Fidelity Unveils New Logo, reaffirms Commitment To Excellence

Fidelity Bank Plc has unveiled a new logo to usher in a new phase of service to its teeming customers across the country on Thursday.

The new logo, which came with green, white and blue colour is a redesigned identity of Fidelity to arrest the minds of youthful population across the country.

According to Managing Director of the bank, Mr. Nnamdi Okonkwo, the blue colour of the logo signifies the rich solid background of the bank; the green reflects the growth project and forward looking while the white shows purity to give encompassing business model.

“With increasing globalisation and technology, Fidelity is set out to appeal to over 73 million youths in Nigeria with its social media platform,” he added said.

He explained that there is need for Fidelity to rebrand now to show its new commitment to excellence, adding, “Our brand must constantly mean something to every shareholder. We must constantly evolve to remain relevant in the market.”

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