BrandArena: Arsenal signs Chinese lottery partner

Monday 14 September 2015

Arsenal signs Chinese lottery partner

London-listed DJI Holdings Plc, a supplier to mainland China’s lottery market, has been announced by English Premier League Club Arsenal Football Club as its official lottery partner in China.

The three-year partnership will see DJI offer fans and participants weekly prizes, including team merchandise and tickets to attend matches at Emirates Stadium.

Sports lottery players in China will also have access to a range of exclusive Arsenal content on a regular basis throughout the term of the agreement.

DJI develops, promotes and distributes authorised sports and welfare lottery products in China, using its wholly owned and operated websites. It serves lottery players online, via mobile and through retail stores across the country. Proceeds support good causes at a local level, with the development of football an important focus.

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