BrandArena: WFM 91.7, will change the face of radio broadcasting - Analysts

Friday 28 August 2015

WFM 91.7, will change the face of radio broadcasting - Analysts

As the nation awaits the commencement of transmission of the first radio station for women and the family, analysts have agreed  that the station will change the face of broadcast media in Nigeria. The analysts who were interviewed separately are unanimous in their forecast as they all look forward to a more professional and specialist delivery from the station by the time its transmission hits the airwaves.
Veteran journalist and publisher of E24/7 Magazine, Biodun Kupoluyi expressed that “we have the idea of a specialist radio station before now and we all know how it has impacted on the quality and delivery of radio broadcasting. You remember that many of our radio station do not have strong sports programmes before Dr. Larry Izamoje came up with the idea of a sports radio (Brilla FM). In fact, more than in the way Brilla FM changed the face of sports broadcasting in Nigeria, WFM, which, as we are told, will be focused mainly on women and the family will definitely change the face of radio in Nigeria.”

According to Kupoluyi, WFM will be distinguished in every ramification. “Because women always put passion, total commitment and dedication to everything they do, my expectation is that WFM will definitely stand out and blaze a trail in the Nigerian broadcast industry," he said‎.

In the same vein, Dr. Robert Ali, a medical practitioner foresees better days ahead of the broadcast industry as WFM comes on board. “As we continue to witness and see more specialist stations, the industry will be better for it. The coming of the station will open another vista in radio communication. And I’m sure our womenfolk will definitely make a success of the station,” he enthused.

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