BrandArena: Clash of Kings Launches First Asian Campaign, Starring EXID Singer Hani

Tuesday 11 August 2015

Clash of Kings Launches First Asian Campaign, Starring EXID Singer Hani

Clash of Kings, one of the top-grossing mobile games in the world, has tapped South Korean idol singer and television personality Hani, for its first Asian marketing campaign that uses traditional media. The first of several spots featuring Hani has premiered on television in South Korea.

Hani, better known as a member of the South Korean girl group EXID, is seen in a fantasy chainmail on a futuristic foreign planet background in her new commercial for the videogame Clash of Kings. Complete with a knight's outfit, Hani wears armor and yields a sword, allowing her to blend right into the theme of the game.

The singer stars and cosplays as a warrior in the 15-second commercial, which has been uploaded on YouTube here. Hani is role-playing as one of the fighters that go into battle in order to bring glory for their kingdom.

While the campaign is geared to show off the world of the game—and the fantastic visual effects do so quite well—it is another example showing off how players enjoy being warrior princesses and gorgeous knights in the Clash of Kings world, and display a mysterious sense of fun and beauty, giving them a powerful and dangerous appearance and feeling.

Clash of Kings is a free-to-play real-time strategy game released last year on Android and iOS, and it has been downloaded over 60 million times worldwide. In Clash of Kings, you build a city and gather resources. You can join an alliance and fight other cities and alliances.

Clash of Kings has managed to gain quite a bit of popularity, not only because of its amazing graphics, revolutionary gameplay or some sort of remarkable advancement in technology, but also the continuous celebrity endorsements and events being run in major cities to create wide interactions with the public and attract more new players.

ELEX, the game developer, has been very diligent in maintaining a high level of quality for the title and listening to player feedback. That's why it has been in the top 5 highest grossing list of mobile games for nearly a year now.

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