BrandArena: YEZZ Stretches Competition in Nigeria's Smartphone Market

Wednesday 1 July 2015

YEZZ Stretches Competition in Nigeria's Smartphone Market

After successful adaptation in the Latin American local markets Yezz, a U.S Mobile Brand is expanding its distribution footprint into Africa with the launch of its smartphone portfolio in Nigeria.

As the creators of the freestyle mobile experience, Yezz is giving the consumer the freedom of choice to design their own mobile lifestyle. The range of devices launched into the Nigerian market include: Andy 6M, Andy 5T, Billy 4.7 and Billy 4. All product range offer 24 month warranty.

Commenting on Yezz’s entry to the Nigerian smartphone market, Robert Schiano,Yezz Managing Director in EMEA said: "The African market offers considerable growth prospects. Studies show that the number of smartphones sold by 2017 will double to 350 million units. With Yezz brand, we have the ambition, portfolio and capabilities to be a major player in Africa in the mobile phone sector. With Nigeria being one of the most significant markets in Africa as well as globally, we are highly motivated to showcase the Yezz brand offering to the discerning Nigerian consumer".

Sub-Saharan Africa’s biggest Information and Communication Technology (ICT) distributor, Technology Distributions (TD) and Africa's largest online mall, have been selected as the exclusive distributor of Yezz in the Nigerian market. Retail chain, Yudala and telecom giant, GLO are also part of their partners.

On the partnership with TD Mobile and Konga, the Country Manager of YEZZ Mobile, Adeola Awesola said: "TD Mobile, a subsidiary of Technology Distributions, has an exemplary track record in terms of software, hardware, accessories and peripherals and enjoys prime status as one of the biggest distributors of mobile devices across the West African region. We believe that the partnership between TD Mobile and Yezz is well placed for success. TD Mobile will make the product range available for sale exclusively online via for the launch period, as well as through key partnership with Yudala and Key Opcos into selected open channel retail outlets throughout Nigeria.

He added that "Whilst Yezz has a broad product range, much research has gone into selecting the key devices which will appeal to the needs and aspirations of the Nigerian target consumer. This research has been validated by key operators, distributors and consumers. Based on this, Yezz will spearhead this charge with key smartphone products which provide the right balance of features, value for money, performance and design to win their hearts. To do this we will be giving consumers a choice of Yezz devices to suit whichever operating system the consumers prefer, starting off with Android and Windowsphone devices, and to be followed shortly thereafter by a Firefox range of devices".

Most of the Yezz devices coming into market will come standard with between 3 to 4 additional colour covers. This will give consumers confidence that their device looks fresher and newer for longer.
Adeola Awesola, Country Manager YEZZ Mobile
Yezz Billy 4.7 is the thinnest Windowsphone on the market, packed with solid performance features and quality Qualcomm chipsets that establish this Windowsphone as a quality device to the discerning consumer. This combined with a superlight weight of 120 grams and a 4.7 inch screen will be a winner for the consumer looking for an alternative Windowsphone to the current offerings in the market.

The Yezz Billy 4 device is for consumers looking for great value for money. This is a great entry level  Windows smartphone device packed with class leading features including a 4 inch screen and quality at a highly competitive price to the end consumer.

Yezz Andy 5T is an ultrathin Android 5T at 6.9mm and 123 grams really provides a unique coolness factor in terms of its design. Packed with a powerful 13mp main camera and 5mp selfie camera, combined with a highly useable 5 inch touchscreen, we see this as a highly desirable alternative to the existing offerings in the market, particularly in terms of design.

Also, the Andy 6M is a perfect answer to consumers who want a device that is the perfect balance of value for money and gaming capabilities. With its 6 inch screen, 13mp main camera and 5mp selfie camera, as well as 2400 mAh battery, it ticks all of the right boxes for the target consumer.

Yezz Mobile was designed and birthed in Miami USA five years ago. Europe and Africa are now a key growth focus region for the company. YEZZ is a trend-setting, mobile brand customizing their devices to the needs of the local consumer to provide the ultimate in mobile communication across the globe.

The Yezz devices will be available across the country from this month.  



  2. Byran Darlington3 July 2015 at 01:44

    I just read a review of Andy 5T online now. I think it has some interesting features.

  3. Exactly what we needed.. Competition for smartphone to help make it affordable. But I'm yet to see it in at SLOT here in Asaba