BrandArena: Nigeria on the rise, hospitality to grow 2.4 percent by Q4 - Study

Friday 3 July 2015

Nigeria on the rise, hospitality to grow 2.4 percent by Q4 - Study

Industrial activity in the nation’s travel and tourism sector is set to rise exponentially as fiscal remits stack for a 2.4 percent increase before the end of the last quarter of 2015.

According to figures released by the National Bureau of Statistics, the Nigerian economy which advanced 5.94 percent in the last quarter of 2014 has experienced an expansion rate of 3.96 percent year-on-year in the first three months of 2015. 

With lower contributions from the oil and gas sector limiting the government’s financial flexibility, higher demands for alternative funding to support State allocations have fueled the call for the diversification of the sub-sector.
Jovago MD, Marek-Zmyslowski
On the backdrop of this development, policy reforms geared towards increasing internally generated cash flow from service sectors such as the travel and tourism are under-going deliberations on the floor of the National Assembly.
As a result, greater foreign direct investments (FDI) in the sector, in spite of the currency exchange differential is spurring the development of urgently needed infrastructure. In 2014 alone, monetary receipts from visitor exports accrued a total of N108.8 billion at 0.8 percent as the World Bank partners with domestic investors and other stakeholders in a $12 billion hotel construction deal. 

With a cash base of N1.56 trillion as direct contributions to Gross Domestic Product, derived from the out-going financial year serving as leverage for the local investments, analysts predict three straight quarters of strategic growth by 8.3 percent for the hospitality industry; a figure that will hit a treble in ten years.
Highlighting the benefits of this dynamic for e-commerce, Marek Zmyslowski, Managing Director, Jovago Nigeria said, “We are excited that the industry is growing and promoting the hospitality industry through the quality of services we offer as an e-commerce business is what we are committed to doing at Jovago. At present, no other company in our sector is offering this brand promise and we are positive this boost in tourism will be sustainable for the country.
As Nigeria’s position as the fastest growing commercial hub expands, there has been a surge in demand for luxury hotel rooms in key trade cities driving regional and inbound international aviation traffic.

With calls for the demutualization of access to the vast land and mineral resources across the country gains momentum, Nigeria inches closer to being the pivot for trans-national air travel in Africa.

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