BrandArena: Mortein Re-launches Liquid Electric Device

Tuesday 21 July 2015

Mortein Re-launches Liquid Electric Device

In line with its commitment to provide innovative solutions to make life easier and healthier, a leading anti-malaria brand, Mortein from the stables of RB Nigeria Limited has re-launched Mortein Liquid Electric Device (LEDs) to provide convenient ways to stem the prevalence of malaria scourge in the country and Africa generally.

According to the Marketing Director, RB West Africa, Oguzhan Silivrili represented by the Brand Manager, Mortein, Iku Ejiroghene, there are estimated 300 million acute cases of malaria every year around the world, resulting in more than one million deaths while approximately 90 percent of these deaths occur in Africa, mostly in young children.

His words: “Malaria can be eliminated in Nigeria which is the reason RB Nigeria Limited is taking the lead. We have made strategic partnership with the National Malaria Elimination Programme (NMEP), the lead agency of the Federal Ministry of Health on the elimination of malaria and other relevant government bodies. Through these partnerships, we have reached over one Million mums by engaging, sensitizing and educating them through our Primary Health Centre programs.

“Mortein step ahead of others when we launched the Mortein Anti-malaria campaign in 2012 with the aim of increasing the awareness that even one mosquito can cause malaria but with appropriate measures, malaria can be prevented and we can protect ourselves through Mortein that kills 100% mosquitoes.

Therefore, Mortein LEDs is another platform to provide easier ways for Nigerians enjoy continuous protection from Mosquitoes- the causative agents of Malaria”.

Major distributor of RB Nigeria products and Manager, Everyday Group of Companies, Mr. William Onyejele also added that the market is ready to accept this new Mortein LEDs and we are rest assured that with Mortein LEDs we can win the fight against Mosquitoes.


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