BrandArena: Guinness Nigeria makes leadership changes

Thursday 2 July 2015

Guinness Nigeria makes leadership changes

Guinness Nigeria Plc, a subsidiary of Diageo Plc, has announced that, in line with its recent communication on leadership change in the company, Mr. John O’Keeffe will resume in his new role as President, Diageo Africa with effect from 1st July 2015.

To replace him as Managing Director/CEO will be Mr. Peter Ndegwa, who is currently Managing Director of Guinness Ghana Breweries Limited. Mr. Soren Lauridsen, who was previously announced as Mr. O’Keeffe’s replacement, has decided to leave his position due to personal, family related reasons effective end June.
Peter W. Ndegwa
Peter holds an MBA from the London Business School and a Bachelor’s degree from the University of Nairobi and is also a qualified accountant. He has over 10 years working experience in East Africa and the United Kingdom with the global accountancy and consulting firm, PricewaterhouseCoopers. Peter joined Diageo in 2004 in East Africa as Strategy Director for East Africa Breweries Limited (EABL), a Diageo’s subsidiary. He was then appointed Sales Director in 2006 and Group Finance Director in 2008. EABL is a high profile GBP1.8bn market capitalisation locally listed business with a turnover of GBP470m and 1, 500 employees.

Peter was appointed Managing Director of Guinness Ghana Breweries Limited in 2011 with end to end (supply and demand) accountability for the P&L and commercial priorities of the business. He has overseen a complete reframe of the business despite some very tough external operating conditions – substantial currency devaluation, slowing GDP growth and high cost of doing business.

Peter is a highly effective and accomplished business leader with a proven track record in strategic and commercial leadership spanning over 20 years. He excels in orchestrating strategic change, driving organisational and team alignment and building momentum around business priorities and delivering superior business results. Peter leverages both his natural authenticity and strong diverse experience across a set of functional areas (strategy, sales, finance, consulting) to create impetus in organisations and teams. He has been particularly successful in creating highly engaged teams and organisations.

Peter is excited at the opportunity to lead a truly iconic business like Guinness Nigeria at this time and looks forward to working with the board, executives and management of the company to deliver its performance ambition.

John O’Keeffe will continue as a non-executive director of Guinness Nigeria and, as the Diageo executive responsible for Diageo’s Africa business, will continue to stay involved with the Nigerian business.

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