BrandArena: Life beer doles out N3m to 12 budding entrepreneurs in South-East

Thursday 11 June 2015

Life beer doles out N3m to 12 budding entrepreneurs in South-East

Life Continental Beer under the stable of Nigeria Breweries on Wednesday doled out N3m cash grant to 12 young entrepreneurs to boost their business ideas submitted as a proposal to the Life Continental Beer Progress Booster Radio Project.

It would be recalled that Life Beer under its current “Life Continental Beer Progress Booster Radio Project” had earmarked N14.5 million grants to boost 50 young entrepreneurs, who hails and are residents within South-East States.
(L-R) One of the winners, Mr Okechukwu Nweze; the Brewery Manager of Nigeria Breweries, Ama, Enugu, Mrs Ethel Emma-Uche; one of the winners, Miss Juliet Mbeh and one of the winners, Mr Chinonso Mbabie.
The states included: Abia, Anambra, Ebonyi, Enugu and Imo.

Presenting the cash grants of N250,000 to each of the 12 winners in Nigeria Breweries, Ama, Enugu, the Brewery Manager, Mrs Ethel Emma-Uche, urged the winners, who are among the beneficiaries of the N14.5 million, to utilize the funds wisely.

"As you receive these cash grants today, we expect you to succeed in the business line you have chosen. Make judicious investment of the money given to you and ensure that your investment is yielding returns and your business capable of making you an employer of labour as you trudge on in your business journey.

"If you succeed in taking your business idea to the next desirable level, you stand a chance of winning more money (additional N250,000 to be won each by eight prosperous recipients of the initial cash grant).

(L-R) One of the winners, Uguchukwu Okoro; the South-East Zonal Business Manager of Nigeria Breweries, Mr Anselm Aloha and one of the winners, Mr Kingsley Obiakor.
"Let me assure you that we will not be leaving you all to yourself on this journey.The panel of experts that assessed and judged your business proposals will be monitoring your progress. They will be there to mentor and provide valuable advice when necessary as we follow up on your progress,’’ Emma-Uche said.

She noted that the project was aimed to empower 50 budding entrepreneurs, who have sound and workable business ideas; adding that these entrepreneurs from the South-East extract must be residing in the zone as well as attained 18 years.

"Once again, I congratulate all our winners today and wish you success in your propose business endeavour. Life for Progress,’’ the manager added.

Responding on behalf of the winners, Mr Augustine Nnaoma, whose business proposal was welding and iron fabrication services, thanked the Nigeria Breweries and Life Beer beverage for the opportunity granted to them under the project.

"On behalf of my co-winners, we promise not to let Nigeria Breweries and Life Beer beverage down with this golden and once in a life time opportunity given to us with these cash grant as well as established business moguls to mentor us. This shows that the company feels the pulse of the plight of most youths in the country and they are ready as a good corporate entity to help Nigeria overcome its youth unemployment,’’ Nnaoma, who hails from Awo-mama in Imo State, said.

The Marketing Manager Lager and Stout of Nigeria Breweries, Mr Emmanuel Agu, said that empowerment scheme programme would run from May to December 2015.

Agu noted that the business proposal could be on trading, handicraft, small scale manufacturing and provision of social services, which must have ways of yielding money and pulling the recipients of the cash grant out of poverty to being employer of labour later on.

The Brewery Department Trainer, Mr Emeka Osuji (right) addressing the winners on safety tips before they went round and inside the brewery plant proper during an excursion.
``The project was designed to rejuvenate and celebrate the quintessential Igbo culture that places emphasis on individualism and competitiveness as essential ingredients of industry, enterprise and spirit to succeed and excel.

``Nigeria’s pioneer region most indigenous beer brand - Life Continental Lager Beer - is the first Nigerian beer locally brewed and domiciled in the South East,’’ he added.

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