BrandArena: JUMIA introduces the Mobile Week

Monday 1 June 2015

JUMIA introduces the Mobile Week

From June 1st to June 7th, thousands of mobile phones from seven of the most appreciated brands will be available for a grab at incredible rates on Jumia all across Africa market where they operate. 

Like in Nigeria, JUMIA will rock Côte d’Ivoire with the biggest mobile phones sale ever done in the country on JUMIA.CI.

Excitement is building up in the country ahead of the mega sale JUMIA will hold on the first week of June. Billboards, TV and radio announcements are already creating the intrigue. For the first time in Côte d’Ivoire, 7 international mobile brands and the leading ecommerce platform rally to create a unique event for e-shoppers who will see mobile prices drop to 47%.

7 brands 7 days

The Mobile Week is set to be launched simultaneously in all the countries where JUMIA operates with astounding deals on mobile phones during a whole week. The concept is rather simple: one day, one brand. So throughout seven days, shoppers will see devices of seven brands listed at “shocking” prices. 

The promotion will start on June 1st with the impressive Innjoo mobile phones and tablets.Then will follow Microsoft on Tuesday 2nd, Itel on Wednesday 3rd, LG on Thursday 4th, Infinix on Friday 5th, Samsung on Saturday 6th and finally, Xtigi on Sunday, June 7th.

All phones come with one MTN SIM Card and a monthly data plan of 250MB; free for 3 months.

A unique event

Much more than the very successful “BlackFriday”and“12.12” launched last year, the Mobile Week is a unique event because of its duration. 7 days during which shoppers can finally buy their dream phone, replace their old ones or ultimately, offer a phone to that very special someone.

The mobile week: more than a commercial stunt

The Mobile Week is the result of five months of negotiations launched last January by JUMIA. Much more than a massive commercial operation, the Mobile Week holds a socio-economic dimension by offering thousands of smartphones at highly affordable prices. By this action, JUMIA, MTN and the 7 partnering brands intend to support the government’s efforts to fight against high prices while promoting mobile penetration and universal access to Internet. 

According to the Ministry of Post and Information and Communication Technologies, the internet via smartphones is a major opportunity for bridging the digital gap and its adoption is already contributing to reduce it. In 2012, the internet penetration rate in the country was less than 1%. At the end of 2014, that rate rocketed to 20% with 97.63% of internet subscribers using mobile technology, mainly smartphones. 

Also, early data for 2015 indicate that the number of subscribers to a 3G mobile Internet access has jumped again to reach 7 million subscribers, thus nearly 32% of the population. This is a great tendency which can sustainably affect GDP growth as revealed by a McKinsey study stating that every 10% of broadband penetration drives GDP up by 1.1 to 1.1 points.

An overview of Côte d’Ivoire’s mobile market

The mobile market in Côte d’Ivoire grew between 2012 and 2013 from 18.1 million to 19.3 million SIM cards and then reached 22.271 million in 2014, corresponding to a 6.8% growth while, mobile penetration persisted to grow to 97.5% of the population (ARTCI) ( The rise is largely due to the development of multi-SIM cards, the multiplicity of offers, and the reduction of communication fares and device prices.

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