sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Hayat Kimya Unveils Molfix Diaper Brand in Nigeria

Friday 5 June 2015

Hayat Kimya Unveils Molfix Diaper Brand in Nigeria

Hayat Kimya, a leading manufacturer of home care, hygiene products and 5th largest branded diaper producer in the world, as well as the number one fastest-growing company in this category officially unveiled the Molfix diaper brand on May 25th and announced their plan to start production in Nigeria in the next five years.

The unveiling of the Molfix baby diaper brand took place during the sales meeting and gala dinner in Lagos for distributors across the country. Hayat Kimya plans to reach 30% market share in Nigeria over the next 3 years. Nigeria will be positioned as a production centre for West and Central Africa. Hayat Kimya’s investment in the Nigerian market will make them a key player in the FMCG sector, and is expected to improve the balance of trade in Nigeria’s favor by increasing the goods and services available for exportation.

Hayat Kimya is a strong establishment in the regions in which they operate, with approximately 14,000 employees and their 22 manufacturing sites, a US$3 billion revenue, and US$4 billion in assets. Headquartered in Turkey, Hayat Kimya manufactures in Turkey, Egypt, Algeria, İran, Bulgaria, Romania, Bosnia Herzegovinia and Russia.
L-R: Bilal Yılmaz, the Hayat Kimya Nigeria Sales Director, and Folashade Tinubu-Ojo, the Iyaloja of Lagos, at the Hayat Kimya unveiling of the Molfix brand at the Intercontinental Hotel in Victoria Island, Lagos
Hayat Kimya CEO, Mr. Avni Kiğılı commented on the company’s entry into the Nigerian market. “Nigeria is the key to West Africa and has a huge potential as a market, especially with a dynamic young population. We are committed to bringing high quality hygiene and home care products to the Nigerian market, and would like our distributors to be a key part of that vision. We will make Nigeria the production hub for West and Central Africa, and support the Nigerian economy by providing employment opportunities.”

Mr. Kiğılı, also said, “In every market that Hayat Kimya operates, we ensure that our distinctive operating ethos is felt. We invest highly in our brands, quality assurance, qualified human resource talent, and the best business partners. This way, we accomplish our aim to make our brands market leaders even at tough, volatile economic and political times. We will to bring these same hallmarks of success and good business operations and invest the Nigerian market.”

Hayat Kimya is Turkey’s 57th largest exporter of goods, and was ranked the 62nd largest business in the Istanbul Chamber of Commerce top 500 list. With its investments in tissue production, the company has also become the 7th largest manufacturer in Europe.

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