BrandArena: Cristiano Ronaldo Joins PokerStars as Brand Ambassador

Monday 1 June 2015

Cristiano Ronaldo Joins PokerStars as Brand Ambassador

After recent join of Barcelona star Neymar Jr. as a brand ambassador for PokerStars, Real Madrid rival Cristiano Ronaldo has also joined the list.

The three-time FIFA Ballon d'Or winner will promote the game and the brand in global marketing campaigns, along with special appearances at live events and online poker tournaments. As part of the new deal, an event scheduled for later this year will offer fans the chance to meet and challenge the former Manchester United star to a game of poker.

"I like playing for winning teams, and PokerStars is the perfect partner for me," Ronaldo explained. "As a brand, it is always looking at ways to improve and stay ahead of the curve, and as an athlete that is something I truly respect."

Named by Forbes as the second highest paid athlete in the world in 2014 thanks to a net worth of approximately $80 million, the 30-year-old Real Madrid forward and Portugal's national team captain is considered to be a true marketing machine, with interests ranging from sports to fashion. His previous endorsements include other top brands like Coca-Cola, Motorola, Castrol, Fly Emirates, and Tag Heuer.

Amaya Inc, the company that operates PokerStars, said in a statement that the new signing comes as part of its “investment in attracting mainstream consumers to poker.”

Amaya chief executive David Baazov, added: "Ronaldo is part of a new generation of global superstar athletes that work hard, play smart and encourage their fans to share in their lives.

Together with Neymar Jr., Ronaldo finds at PokerStars other top sports stars as Brazil's Ronaldo, Olympic gold field hockey captain Fatima Moreira de Melo, and tennis legend Rafa Nadal.

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