Airtel Africa Names Yaya Toure As Brand Ambassador

Airtel Africa unveiled a new thematic campaign  – It’s Now – with Ivory Coast’s captain and Manchester City’s midfield Yaya Toure named as the brand ambassador for Africa.

This new campaign seeks to nurture and grow talent in Africa through sports, lifestyle and music. At the same time, the campaign aims to provide customers with access to connectivity and technological solutions.

On signing up the African Footballer of year, Airtel Africa’s Chief Executive Officer, Christian de Faria says “We are excited to be signing the pact with Mr. Touré who is respected in Africa and beyond. As the first player to win African Player of the Year four consecutive times, Touré is an inspiration to everyone working to achieve their potential and striving to be their best every day.”

The partnership will see Mr Touré support Airtel’s corporate social responsibility particularly in youth empowerment for development.