BrandArena: Nintendo Reveals Mobile Monetisation Plan

Friday 15 May 2015

Nintendo Reveals Mobile Monetisation Plan

For the dedicated video game platform business, Nintendo is preparing for upcoming initiatives and preparing to make changes to some of the elements that are currently not working.

Nintendo president Satoru Iwata, believe that the smart device business will become a pillar for revenue in the next period and factoring in these areas he believe - will be able to generate results in the next fiscal year.

Speaking during the financial results briefing for the 75th fiscal term ended March 2015, he explained that while some companies are happy with a core base of consumers willing to spend large quantities of money, Nintendo is more interested in the inverse.

"Firstly, we base our thinking regarding profits for the next fiscal year on generating those that can be seen as typical of Nintendo, just as you mentioned. As investors should determine "Nintendo-like profits," I believe it is inappropriate for me to explain in public what level of profit this should be.

"However, many assess that generating an annual operating income of 100 billion yen can be considered a "Nintendo-like profit structure." As such assessments have been made, we will structure our plans for the next fiscal year to reach such a level. For the fiscal year that just ended in March 2015, we positioned it to be the year to balance revenue and expenses, and we managed to accomplish this. We set our financial forecasts taking into consideration the steps we should take this fiscal year if we are to aim for "Nintendo-like profits" in the next fiscal year." Iwata said.

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