The 22-year-old joined the Italian club last summer and has impressed since his move to Turin from Real Madrid, who he opened the scoring against in this week’s UEFA Champions League first-leg semi final.
Working alongside his father and agent Juanma Lopez, the long-term partnership deal will see the agency oversee the management of the player across all commercial and sponsorship activity.
“Alvaro is an exceptional talent and we are thrilled to be partnering with him. Whilst his game continues to grow on the pitch we will help to build upon his burgeoning marketability in other areas”, said Simon Oliveira, managing director of Doyen Global.
The company operates globally across all areas of sport including talent management, the acquisition of image rights, sales and brand consultancy.
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