BrandArena: FedEx Delivers As UEFA Europa League Official Sponsor

Friday 15 May 2015

FedEx Delivers As UEFA Europa League Official Sponsor

Global courier company FedEx has agreed a three-year deal to become the official main sponsor of the Uefa Europa League, in what is a new commercial designation for the secondary club competition of European football’s governing body.

FedEx’s sponsorship will commence in the 2015-16 season and run through to, and include, the Europa League final in 2018.

From the start of the 2015-16 Europa League season, Uefa is implementing a fully centralised marketing approach that includes use of static stadium boards from the group stage, and LED perimeter boards at all stadiums from the round of 16 onwards.

“As one of the most important European football Cup competitions, the UEFA Europa League is a perfect sponsorship for FedEx, which has a strong commitment to doing business across borders throughout the European region,” said Andrew Self, vice president, Marketing and Communications, FedEx Express Europe.

“The UEFA Europa League is an elite competition based on a foundation of grassroots football. It has a great mix of famous clubs and local teams, and reflects the genuine passion of fans across Europe. It is a great way for us to reinforce the commitment and passion that our employees demonstrate every day in all our markets across the region.”

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