BrandArena: DHL Expands relationship with CNN

Friday 22 May 2015

DHL Expands relationship with CNN

Due to the results delivered through its existing campaign focused around CNN’s flagship F1 show The Circuit, DHL is expanding its relationship with the television channel.

CNN is DHL’s exclusive international media partner as the leading logistics company positions its solutions to a wide range of global businesses – from large enterprises to SMEs. The campaign includes sponsorship of The Circuit and Traders linear TV content and all online components on and CNN Money, as well as spot advertising across the network.

Traders is a feature strand that tells the extraordinary stories of trading goods and services worldwide. Covering the human stories behind the global import and export markets, Traders is a segment airing fortnightly from 19 May during CNN International’s The Business View with Nina Dos Santos and on CNN domestic’s CNN Newsroom Weekend. DHL branding also runs exclusively on a Traders microsite hosted on CNN Money, combining video content with a wide range of additional interactive and informative elements.

According to the company, this partnership is built on CNN’s wide range of brand, advertising and content solutions that meet DHL’s marketing objectives, as well as CNN’s reach amongst the global business community.

"DHL sees examples every day of the positive influence that global trade can have on the world, so we are thrilled that Traders will be shining a light for a worldwide audience on the people who work so hard to make it a reality,” said Arjan Sissing, SVP, Global Brand Marketing at Deutsche Post DHL Group. “CNN, with its global reach and commitment to high-grade storytelling, is the perfect media partner to help us to highlight the vital role that logistics plays as an enabler of the world’s trade flows.”

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