BrandArena: CNN International revamps features programming to reflect the modern Africa

Thursday 7 May 2015

CNN International revamps features programming to reflect the modern Africa

...Zain Asher to front new-look CNN Marketplace Africa

British-Nigerian CNN anchor Zain Asher
CNN International is overhauling two of its major Africa-focused shows as the network reaffirms its commitment to covering the continent’s trends, culture and personalities.

From May 8th, British-Nigerian CNN anchor Zain Asher will front the network’s premier weekly business show about the continent and its place within global markets – CNN Marketplace Africa. With a deep knowledge of business issues, Asher will break down the economic trends affecting Africa and interview the business leaders making and shaping the continent.

As Africa enters an unprecedented period of forecasted growth, CNN Marketplace Africa will report on the changing industries and sectors, and get answers from the leading CEOs and entrepreneurs at the top, on and off the continent. The Facetime interview segment in CNN Marketplace Africa is sponsored by Dangote Industries.

African Voices, CNN’s 30-minute weekly show about Africa's most engaging personalities, will also be changing from May 22nd. The new-look show will focus on uncovering some of the continent’s most dazzling trendsetters, creating their own subcultures in areas such as travel, fashion, art, music, technology and architecture. A place where culture meets urban awareness, African Voices will take CNN viewers on a surprising journey through multiple cities and countries to showcase modern, contemporary Africa. Personalities featured in the show will be creative, vibrant and influential on social media. African Voices is sponsored by Glo Limited.

Both shows will have a new look and feel with new graphics, but they will retain their same established weekly slots on CNN International.

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