BrandArena: Airtel sponsors Desperate Housewives Africa

Friday 8 May 2015

Airtel sponsors Desperate Housewives Africa

In line with its commitment to support platforms aimed at uplifting the media and entertainment industry, leading telecommunications service provider, Airtel Nigeria, in partnership with Ebony Life TV, is set to bring a new TV drama series, Desperate Housewives Africa, to the screens of millions of Nigerians.

The TV series, which is an African adaptation of the multiple award-winning Americantelevision drama series, Desperate Housewives, will start airing on Thursday, April 30th, 2015on EbonyLife TV, DSTV Channel 164 by 9:00pm.

Speaking at an exclusive premiere of the TV series, held at the MUSON Centre in Lagos, Chief Executive Officer and Managing Director of Airtel Nigeria, Mr. Segun Ogunsanya, pointed out that the sponsorship of the drama series, is a reflection of the company’s passion for delighting and creating exciting platforms to entertain Nigerians.

He said, “At Airtel we are passionate about putting smiles on the faces of Nigerians and this is one of the ways we achieve this goal”.

“With the myriad of challenges we face daily as individuals, there is the need to embrace the kind of relief which entertainment can provide. Entertainment not only keeps us relaxed, it brightens our disposition and consequently, helps to surmount some of these challenges” he maintained.

Ogunsanya noted that the Telco’s commitment to enriching lives and the need to also project our heritage as the driving force behind the support of the African adaption of the popular foreign TV drama.

According to him, “Desperate Housewives Africa is a show that has a global appeal with an Africa flavor. We are delighted to be a part of this epoch-making team that has adapted this popular TV series to suit our continent. It also reinforces our commitment to creating real value for all our stakeholders in line with our key objective of enriching lives and empowering people”.

He further assured that Airtel will continue to throw its full weight behind initiatives that will empower more Nigerians and also create platforms to uplift the media and entertainment industry.

Desperate housewives tells the story of an outwardly successful neighbor Rume Bello, who succumbs to death, and shows how her friends continue to deal with their everyday lives, as seen through herview.

A joint production of Disney and EbonyLife TV, the series starsMichelle Dede,Nina Wacera, Kehinde Bankole, Marcy Dolapo-Oni, Linda Osifo and OmotuBissong.

It will also parade stars like Femi Branch, Joseph Benjamin, Jason Nwoga, Nonso Odogwu, OzzyAgu, and Benjamin Lugo Touitou

The original Desperate Housewives produced in the United States won both the 2005 and 2006 Golden Globe Awards for Best Television Series – Musical or Comedy; and has had five different adaptions since then. 

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