BrandArena: 5 Advertisements that made a difference!

Thursday 21 May 2015

5 Advertisements that made a difference!

Advertisements have a powerful impact on the lives of people, it creates awareness, knowledge, liking and it has the ability to influence the choices people make in their everyday lives.  With the right advertisement campaign, the simplest concept can make a huge difference in society.  

Nigeria’s leading Digital Advertising Company Swift Digital Motions share their fafavoriteop 5 most powerful advertisements of all time.

1.       Dove Real Beauty Campaign

The Dove Campaign for Real Beauty was launched by Unilever in 2004. The campaign includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The aim of the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.

2.       PETA “Rather Go Naked Than Wear Fur”

This is one of PETA’s most popular campaigns. It has exposed the cruelty of the fur industry and persuaded retailers such as J.Crew, Wet Seal, Forever 21, Eddie Bauer, and Ann Taylor to stop selling fur in their stores.  Since the launch of “Rather Go Naked than Wear Fur” ad campaign, PETA has managed to educate and influence millions of people across the globe. PETA and its international affiliates have gone as far as disrupting fashion shows and holding nude anti-fur demonstrations in such cities as Hong Kong, Montréal, Moscow, Paris, Tokyo, Milan, and other cities around the world.

3.       Feed SA Campaign
Feed SA ad is a campaign that reaches out to people shopping in supermarkets. Decals of young South African kids reaching out with their hands were placed inside shopping carts.
It is a very clever and powerful ad because as you stock your cart with food, it literally looks like you are giving the food to the little kid on the decal. This campaign sent out a clear message to SA and everyone that knew about it because it simply shows how easy feeding the hungry can be.

4.       WWF Save Paper – Save the Planet

WWF created a campaign to make people realize that saving the planet starts with them saving paper. Using a standard paper dispenser and some simple modification with green foil and the silhouette of South America, WWF managed to educate and create an awareness to prove that the survival of the forest is directly connected to what people consume.

5.       LICRA – “Your Skin Colour Shouldn’t Dictate Your Future” campaign
ThThis is a powerful Ad campaign from the LICRA (Ligue Internationale Contre le Racisme et l’Antisémitisme) against racism and anti-semitism : “Your skin color. Shouldn’t dictate your future”. The ad won an award at the 2010 Cresta Awards.

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