BrandArena: Goldberg Fuji T’o Bam: Contestants applaud Osogbo audition

Thursday 30 April 2015

Goldberg Fuji T’o Bam: Contestants applaud Osogbo audition

Ejire Performer, one of the finalists at the second edition of Goldberg Fuji T’o Bamand other contestants have applauded Nigeria’s number oneFuji music talent show, Goldberg Fuji T’o Bam for providing the platform that has led to thediscovery of budding talents and alsofor puttingFuji music on the spotlight in Nigeria and beyond. The show is currently in its third season.

Speaking at the Osogbo audition, an elated contestant, Ejire Performer stated that Fuji T’o Bam contest is different from othersbecause of its in-depth nature where apart from competing; contestants are exposed to mentorship from established Fuji icons. He pointed out that the contest has come a long way and now enjoys the stamp of credibility at every stage of the contest.

He further revealed that, Nigerian Breweries Plc, makers of Goldberg beer brand, is a responsible organization having designed the Fuji T’o Bam platform to identify, build and set a career path for the contestants and for Fuji music in its entirety. He enjoined other brands to follow the step of Goldberg as it has helped promote the rich traditional music.

In his own comments, one of the contestants, Prince Adeyemo Jelili, who started his Fuji music career while he was in JSS 1, described his experience and feeling at the end of the audition as “the height of my career so far. He said, this show has given me the platform to showcase my Fuji talent, a music genre that is very dear to my heart and I thank Goldberg for providing it. I promised to get better at every stage of the competition as it progresses and hopefully win the grand prize and the crown.”

Another contestant, Onalapo Jamiu aka Akanmu Jamaica, expressed satisfaction with the high level nature of the contest, saying  “Fuji music has come to stay in Nigeria as it is not only for the low end people but a music enjoyed by all. I commend Goldberg for being part of history that will forever remain in the conscious mind of everyone. The brand has indeed created a platform for me and hundreds of budding Fuji artistes to showcase our talents.”

Speaking after the audition, one of the judges, Sikiru Agboola (aka SK Sensation), described the audition as keenly contested between budding Fuji artistes with exceptional talent who slugged it out before the panel of judges to win their votes. He applauded the Goldberg Fuji T’o Bam consumer engagement platform which  “over past editions has created credibility and fairness for all contestants thus making it the first Fuji music talent hunt in the history of Fuji music in Nigeria.”

Agboola added that the show is a platform where the best talent would emerge as winner at the end of the thorough and exciting experience where each contestant will have an entire stage to showcase his or her talent. “We ensure that we create a level playing field for all contestants where we look at their singing abilities and their dexterity in performing and managing stage space, so far, we have not been disappointed with the level of contestants this year.”

In addition to Osogbo and Ota auditions, others will hold in Ibadan, and Akure. Identified talents from the auditions will later converge in Ibadan, the Oyo State capital for the final selection of 30 contestants that will proceed to the quarter final at Ota, Ogun State.

Ilesha in Osun State will host the semi-final. The grand finale which will hold in Ibadan will be an exciting life changing experience for the finalists.

Fuji T’o Bam is an indigenous music activation platform of Goldberg which has in the last two editions led to the discovery of budding Fuji talents.

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