BrandArena: Anyalebechi Becomes Customer Marketing Director at Diageo/Guinness

Thursday 16 April 2015

Anyalebechi Becomes Customer Marketing Director at Diageo/Guinness

Global drink brand Diageo (Guinness Nigeria Plc) has appointment of Obinna Anyalebechi, a prominent marketing professional as the company’s new Customer Marketing Director.

Observation by BrandiQ on Mr. Anyalebechi's LinkedIn profile update revealed that he moved into the new position few weeks ago.
Obinna Anyalebechi. Image: LinkedIn
He is expected to head client-customer relationship for Diageo brands in Nigeria, including great brands like Guinness Stout, the old but vibrant market leader dark ale, Harp, Smirnnoff, Red Label, Jonny Walker, Baileys and the highly successful new entrant, Orijin (ready-to-drink bitters) amongst others.

The new appointment is aimed at supporting the organisation’s customer strategies in its delivery of innovative products, services and to meet the demands of its teeming targets.

Prior to this appointment, Anyalebechi was the Marketing Manager Diageo (Guinness Nigeria Plc), where he was responsible for building the global brand’s commercial success in Nigeria

The former Manager Brand Groups at Dairy Promasidor, graduated from the prestigious University of Nigeria, Nsukka, Enugu, South-East Nigeria and has served in various capacities in notable multinational companies, occupying highly exalted managerial positions in the course of his career.

As a result of his managerial acumen and excellent track record, Mr. Anyalebechi was engaged by Diaego (Guinness Nigeria Plc) as the Marketing Manager for the company in June 2012. 

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