adidas appoints Wunderman as social media agency

Following a pitch held last month, sportwear brand adidas has ended its search for a social media agency with appointment of Wunderman as its social media agency.

Wunderman is tasked to substantially increase adidas’ organic growth on social media and help generate the brand’s follower base of the current and potential additional channels.

The agency is tasked to handle all existing and future social media accounts for the Singapore market, and will offer adidas strategic support for SEA markets. Wunderman .

The contract is expected to run until the end of the year.

The incumbent agency on the account is TBWA group.