BrandArena: 23 Qualify From Goldberg Fuji T’o Bam Auditions at Ota

Monday 27 April 2015

23 Qualify From Goldberg Fuji T’o Bam Auditions at Ota

After a rigorous and highly competitive contest, 23 contestants – out of the hundreds that turned out - have scaled the first hurdle at the 3rd edition of Nigeria’s number one Fuji music talent hunt show, Goldberg Fuji T’o Bam held in Ota, Ogun State. They will now progress to the selection stage of the show which is billed for Ibadan, the Oyo State Capital in May, 2015.
Yoruba movie producer/actor, Odunlade Adekola middle with winners from Goldberg Fuji T'o audition in Ota, Ogun State
Speaking onbehalf of the winners, Lady FunmilayoAduniexpressed her delight at the power of thinking behind Fuji T’o Bam talent show. She said it is not a common idea for brands and corporate organization to identify with Fuji music in Nigeria. She thus applauded Nigerian Breweries Plc and Goldberg lager beer for giving upcoming Fuji artistes the platform to achieve their dreams.  She pledged her readiness to be crowned the Wura 1 of Fuji at the grand finale of the show in Ibadan.

Another competitor, Adewole Anobi, commended Goldberg for blazing the trail and settingthe pace for other brand in its category to follow. “With this show, Goldberg has written its name in gold for Fuji music, artistes, fans and other stakeholders who will forever remember the brand.”  He added that the activation is unique, especially with level of assessment by the judges and motivation by the celebrities at the audition.

It would be recalled that, Mr. KufreEkanem, the Corporate Affairs Adviser of Nigerian Breweries Plchad explained during the kickoff of the competition that it will take place across key cities in South West Nigeria with notable Yoruba actors, like Sanyeri, KamiluKompo, Mr. Latin and OdunladeAdekola gracing the event from the quarter final to the grand finale stages.

In addition to the Ota auditions, others will hold in Ibadan, Oshogbo, and Akure. Identified talents from the auditions will later converge in Ibadan, the Oyo State capital for the final selection of 30 contestants that will proceed to the quarter final at Ota, Ogun State.

Ilesha in Osun State will host the semi-final. The grand finale which will hold in Ibadan will be an exciting life changing experience for the finalists.

Mr. KufreEkanem added that Fuji music enjoys huge followership, especially in the south Western partof Nigeria, which has led the brand to create the platform “to connect and engage target consumers.” The music genre, he pointed out, thus provides a credible platform for the brand to get closer to them and share their interest and culture.

Fuji T’o Bam is an indigenous music activation platform of Goldberg which has in the last two editions led to the discovery of budding Fuji talents.

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