BrandArena: Twitter launches Periscope, a Meerkat-like live video streaming app

Thursday 26 March 2015

Twitter launches Periscope, a Meerkat-like live video streaming app

On Thursday, Twitter introduced Periscope, an app which allows people to stream live video from their smartphones directly to their followers.

The app is a direct competitor to Meerkat, which launched in February.

Periscope is an app which was acquired by Twitter in January for a reported $100m (£67.2m) and launches today for iPhone with an Android version in the works. The app works in much the same way as Meerkat in that it allows users to stream live video and automatically notify all their Twitter followers when a stream kicks off.

However, unlike Meerkat, Periscope will allow those who may have missed the live broadcast to replay the stream at a later date with the videos viewable on your iPhone or on the web. While it may seem like a minor feature, the ability to replay streams will likely be the main selling point of Periscope.

Add to this the fact that this is a Twitter-owned app and Periscope is likely to quickly overtake Meerkat and become the de facto live video streaming service for Twitter users.

Easy To USE
Periscope appears to be the best way to share and watch live video broadcasts from your mobile phone right now. You can download its iOS app today to start exploring.

Periscope is very easy to use. You authorize the app to access your Twitter account, go through a follower/following process using your Twitter contacts, and you're ready to go.

At start up Periscope shows you a list of videos posted by the people you are following as well as popular videos from users you don't follow. Many of the videos are live but you can also view recently archived videos. Periscope allows users to store their live feeds for replay, which stay available on the app for 24 hours.

During the live streams you can chat with the person broadcasting as well as other viewers. You may also see hearts (which are basically likes) coming out of the bottom right hand side of the screen. The more hearts a broadcaster gets, the higher they get in Periscope's "Most Loved" list.

You can title your broadcasts as well as allowing only those you choose to view it

For broadcasters: Periscope lets you share an experience with others. Press a button, and instantly notify your followers that you’re live. Whether you’re witnessing your daughter’s first steps or a newsworthy event, Periscope offers an audience and the power of a shared experience. Most mobile broadcasting tools feel far from live. Broadcasters on Periscope are directly connected to their audience, able to feel their presence and interact. Going live on Periscope means more than a blinking red dot.

For viewers: Periscope gives you a new set of eyes and ears. Travel the world and step into someone else’s shoes. See what they see, hear what they hear, and hopefully feel what they feel. Watching a broadcast isn’t a passive experience like television. On Periscope, viewers influence the broadcaster by sending messages, and expressing their love by tapping the screen to send hearts.

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