BrandArena: Samsung re-signs as Regional Partner for Generations For Peace

Friday, 27 March 2015

Samsung re-signs as Regional Partner for Generations For Peace

Samsung, the global technology giant and TOP Partner of the International Olympic Committee (IOC), have renewed its regional partnership with Generations For Peace for the eighth year running.

Samsung has renewed its commitment to Generations For Peace - the only peace-through-sport organisation officially recognised by the IOC - based on the organisations’ shared values and the success of Generations For Peace programmes in the region, which use unique sport-based games as a powerful vehicle for education, behaviour change and youth development.

The support is part of Samsung’s globally-respected Corporate Social Responsibility (CSR) programme “Hope For Children”.

Expressing Samsung’s commitment to Generations For Peace, Mr. Bumsuk Hong, President of Samsung Electronics Levant said, “Since 2008, our partnership with Generations For Peace has been driven by our shared interest in social development through sport and education, and our shared focus on innovation, quality, impact and sustainability. We have been especially impressed with Generations For Peace’s recent ranking at #32 in the ‘Top 500 NGOs in the World’, and the results being achieved by empowering youth leaders and teachers to reduce violence, promoting tolerance and responsible citizenship in their communities and schools.”

HRH Prince Feisal Al Hussein, IOC Member and the Founder and Chairman of Generations For Peace, commented: “As our longest-serving partner, Samsung’s support is a wonderful example of an Olympic TOP Partner supporting our work at a regional level. In communities and schools, we are using sport to transform conflict and empower children, youth, and teachers. We are also using Samsung’s technology to benefit our programmes. Samsung and Generations For Peace are combining our passion and expertise together, to inspire the world and create a better future.”

Since 2008, Samsung’s support has been benefitting Generations For Peace programmes in Iraq, Jordan, Lebanon and Palestine, empowering volunteers to address local issues of conflict and violence in their own communities.

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