BrandArena: Philips Launches Electrician Loyalty Scheme in Ghana

Tuesday 31 March 2015

Philips Launches Electrician Loyalty Scheme in Ghana

Philips Lighting West Africa headquartered in Ghana has launched an Electrician loyalty scheme, the first of its kind in the country.

The mutually beneficial scheme is intended to empower and reward electricians across the country for their patronage of Philips’ quality products and lighting solutions.

The event was officially launched by Philips Lighting West Africa’s General Manager, Mr. Felix Darko, the event was also graced by over 200 Electricians working in different sectors of the economy, eager to be part of the scheme that would add value to their businesses.

He acknowledged the important role electricians play in every sphere of the lives of Ghanaians – at homes, offices, business or in Government establishments and related projects – in ensuring that good quality products are used for installation.

Mr. Darko spoke about Philips’ leadership role in the lighting segment and how it has diligently delivered good quality lighting products over the past one hundred plus years.

The Business Development Manager-Solar for Philips Lighting West Africa Mr. Benjy Ofori, speaking at the event said that innovation was key for Philips’ success and hence the reason the company had enhanced its current offerings from compact fluorescent lamps (CFLi) to Light Emitting Diode (LED’s) which give better illumination, were more energy efficient and had a longer life span.

Mr. Darko said the Loyalty scheme would focus on training and development, product understanding and application, knowledge support to enable Electricians successfully pass their Ghana Energy Commission certification exams as well as rewards for making purchases of Philips Lighting products.

Mr. Benjy Ofori explained that the mechanics of the Philips Electricians Loyalty Scheme and the four (4) tier hierarchy commencing from Welcome to Platinum status based on active participation and purchases of Philips lighting products.

Mr. Felix Darko said the over 200 electricians in attendance would be automatically enrolled in this pilot project meant to be rolled out in other markets in West Africa. He reiterated some of the benefits of the scheme for the electricians; which include free lamps, bulbs, training and development, working kits, factory visits etcetera.

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