BrandArena: Nigeria: Coca-Cola's #ShareACoke Campaign Becomes Trendy on Social Media

Monday 9 March 2015

Nigeria: Coca-Cola's #ShareACoke Campaign Becomes Trendy on Social Media

Ever since the “Share a Coke” campaign kicked off in Nigeria early this year, thirsty fans across the country have been clamouring to find their names on bottles of Coca-Cola. Many Nigerians including celebrities, media personalities, CEOs and even politicians are agog with the #ShareACoke on social media.

The “Share a Coke” campaign gives them a unique opportunity to connect and share their personalized Coke with the people who matter the most to them—friends, family and loved ones, either in person, or virtually.
Actress, Toyin Aimakhu with her name tag Coke

That Coca-Cola remain one of the biggest global brand its not by mistake. Coca-Cola is a brand that has always had people in the heart of its messaging. Campaigns involving endorsements from public figures in sports and music show how personable Coke is. 

Social Media has clearly been a success for Coca-Cola. To achieve such a campaign in multiple regions across the Globe is a major achievement not just in the results, but in accomplishing a difficult feat. Unlike other companies that may just bolt social media onto their communications, Coca-Cola adapted their product manufacturing process to facilitated the campaign execution.

According to Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria Limited, the “Share a Coke” campaign recognises Nigeria’s culture and diversity as 600 popular names have been selected from the rich array of names across the various regions of Nigeria.

Established in 1886, the Coca Cola Company is a global manufacturer, marketers and seller of non-alcoholic beverages and syrups based in Atlanta, US. It currently sells in more than 200 countries and beverage trademarks owned and licensed by the company account for 1.9 billion of approximately 57 billion beverage servings around the globe on a daily basis, according to its 2013 annual report.

1 comment:

  1. really, its a super interested feeling to get my own share a coke customised can coke with my name on it also, i love it and its a beautiful innovation from the greatest Largest business brand in the world - Coca-cola.