BrandArena: “Love Has No Labels” Ad Campaign: A Lesson For AFRICA

Wednesday 11 March 2015

“Love Has No Labels” Ad Campaign: A Lesson For AFRICA

A direct descendant of First Kiss and #LikeAGirl, Love Has No Labels is a new advert that is go viral from the Ad Council.

The non-profit Ad Council led a group of brands to launch a series of public service announcements on behalf of their “Love Has No Labels” digital-first campaign that is designed to further understanding of all regardless of race, religion, gender, sexual orientation, age, and ability.

Since the launch on 12 February, the campaign has grown awareness and an online community on Facebook through leveraging social media activations posted by campaign partners Coca-Cola Company, PepsiCo, P&G, Unilever, Allstate, and State Farm on their social media pages.

In the video, skeletons dance and embrace one other behind an X-ray screen before they walk out and reveal themselves –as real life couples and friends

The videos feature the song “Same Love” by Macklemore & Ryan Lewis featuring Mary Lambert.

The campaign has had a reach of more than 8 million people on Twitter so far. Posts from brand partners have generated more than 15,000 likes and nearly 2,000 shares across Facebook. With 37 million video views this week from its post on Upworthy’s Facebook page and 15 million on YouTube love has officially gone viral.

Africa has 3000 distinct ethnic groups, 2000 languages. Home to the most genetically diverse people on Earth. So diverse that two Africans are more genetically different from each other than a Chinese and a European are from each other. Africa is the world's second-largest and second-most-populous continent. At about 30.2 million km², it covers six percent of the Earth's total surface area and 20.4 percent of the total land area.

With approximately 58 countries. It occupies a wide dynamic latitude has; deserts, forest, snow, temperate climate, tropics, sub-tropics, lakes, the longest river, lowest point on Earth, mountain ranges. Now we have to ponder over these figures when we have these vulgar sweeping generalizations, which fit all of this diversity into one and two monolithic boxes. There are generalizations, which do define Africa, but none that are exclusive.

"This ad campaign is a great one that Africa need to learn from. As a growing continent, corporate organizations, marketing communication institutions and non-profit organizations should rise up to introduce similar campaigns to foster unity and peace in the continent" - #BrandArena Africa

No comments:

Post a Comment