BrandArena: Google To Acquire InMobi For $1 Billion?

Friday 13 March 2015

Google To Acquire InMobi For $1 Billion?

Plans are in top gear by Google to acquire InMobi for around $1 Billion, according to emerging reports.

InMobi is right now counted among world’s biggest mobile ad networks, competing against Google’s Admob, Apple’s iAd., Millennial Media, Rocket Fuel along with Facebook Atlas as well.

In February, InMobi reported 1 billion mobile unique users across 200 countries activating 6 billion ad requests daily, 3 billion Facebook video views, 2.5 billion Instagram likes, and 500 million tweets. More than 100 million consumers interact with InMobi at least six times per day. The company also supports 30,000 publishers.

The combination of the two companies, reportedly in talks, would turn Google into a powerhouse, leaving Facebook in the dust, according to MediaPost Communications.

Bangalore-based InMobi helps companies target advertising to phone and mobile device users. Reuters cites sources with direct knowledge of the matter of the pending deal. They say the two companies have not yet detailed terms and conditions for the deal.

It will also become Google’s second acquisition in India. Last year in January, Impermium became their first Indian acquisition.

Google represents the biggest portion of mobile advertising revenue, but Facebook is showing gains. In 2014, 69% of Facebook's total advertising revenue came from mobile. InMobi's strength in emerging markets would become useful in helping Google counter Facebook's aggressive push into such markets.

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