sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Barcelona signs one-year extension deal with Panasonic

Tuesday 24 March 2015

Barcelona signs one-year extension deal with Panasonic

Spanish Liga football club Barcelona has signed a one-year extension to its sponsorship agreement with global electronics giant Panasonic taking the partnership through to the end of the 2016-17 season.

In a statement released on Monday, Barcelona confirmed the renewal with the Japanese company.

Panasonic TV Devices remains a global partner of Barcelona, with the deal having been used to promote the company’s Viera television brand.

As an official partner, Panasonic is on the third tier of Barcelona’s commercial roster, below principal partners Nike and Qatar Airways and premium partners Beko, Estrella Damm, La Caixa and Audi.

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