BrandArena: Application For Google's Sub Saharan Africa UX Masterclass Series Begin

Tuesday 31 March 2015

Application For Google's Sub Saharan Africa UX Masterclass Series Begin

Working on the next big idea and need to finalize the goals, features and interaction design of your product? The opportunity is here again as you can now apply for Google's Sub Saharan Africa UX Masterclass 2015.

Google has announced that designers from our UX team at Google will be visiting Sub-Saharan Africa to conduct a hands-on user experience masterclasses in Nairobi , Cape Town  and Lagos.

The masterclass will be conducted in collaboration with Deloitte Digital (Cape Town), the iHub (Nairobi) and the Co Creation Hub (Lagos).

Application closes on the 4th of April 2015.

So if you are looking to understand how to work the basics of user experience design into your product development cycle or have a publicly launched product and are interested in learning how to include user experience design methods to evaluate and improve - then take this chance.

Speakers include Masumi Matsumoto is a user experience designer and researcher at Google in Zurich, Switzerland; Blaine Billingsley, a user experience designer on Inbox by Gmail, Google's new approach to email.

To apply click and check after the cut for more details.

Day 1: New Product Teams
Day 1 will equip teams who are working on launching a new product with fundamentals of the UX Process and tips on Product Launch such as:
  • Understanding your users
  • Crystalizing your product vision
  • Idea generation and paper prototyping
  • Planning your next steps: from designs to launch

Day 2: Post Launch Product Teams

Day 2 will focus on helping teams who have publicly launched products to apply the fundamentals of UX to their next product iteration. The sessions will include:
  • Understanding your users
  • Identifying improvements to your product
  • Iterating on designs
  • Planning your next steps: launching improvements and measuring success 

At the end of the masterclass your team will come away with a clear picture of what needs to be done to take your new or existing project to the next level as well as a clear action plan to help you get there.


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