BrandArena: Alarab: New pan-Arab Satellite News Channel Launches

Sunday 1 February 2015

Alarab: New pan-Arab Satellite News Channel Launches

After Qatar-subsidised Al-Jazeera pioneered regional news broadcaster 19 years ago in the Arab market, Alarab has become the latest player to launch a 24-hour pan-Arab satellite news channel.

Alarab News Channel kicked off transmission today, 1st February from its headquarters in Bahrain to viewers all over the world. The launch ushers in a completely new style of news programming for the Middle East and beyond and fills a critical void in Arab-language news programming by delivering to millions of viewers with an objective, fresh and unbiased view of world events.

Commenting on the launch in a release, Mr. Fahad Sukait, Chairman of the Board and Chief Executive Officer of the channel said: "We are proud of the strong start we've made and thank HRH Prince Alwaleed Bin Talal Bin Abdulaziz Al Saud for his unstinting support. Our goal is to provide viewers with a new and different style, delivering impartial and accurate news based on deep analysis." He added: "I would like to thank all our staff for their hard work which has contributed to today's successful launch."

Alarab will deliver the news objectively and accurately, providing news bulletins at the top of each hour through its extensive network of correspondents and bureaux around the world, in addition to a group of analysts and subject matter experts. The region's leading business news will be delivered through a cooperation agreement with Bloomberg which will provide world-class information to the region's business community.

Aside from the news, Alarab will broadcast a range of programs including a focus on Saudi Arabian affairs. Every weekday from Sunday to Thursday, the KSA bulletin - presented by Nour AlShaikh and Mefreh Al Shaqiqi - will feature news from the Kingdom. Ghanem Al Mareekhi will host "Min Al Riyadh", a daily talk show covering a range of topics that matter to Saudis, from politics to social affairs, and which will open a dialog between the Saudi people and the authorities.

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