At the ongoing 2015 International Consumer Electronics Show (CES), Samsung Electronics Co., Ltd. unveiled its vision for smarter living under the banner “Creating Possibilities, Shaping the Future,”.
In presence of over 1,700 industry partners and media, Samsung showcased its next generation devices and services, led by an 88-inch SUHD TV and Samsung’s Milk VR virtual reality video service. With a focus on bringing the future into the home and creating experiences that enhance consumer lifestyles, the 2015 portfolio has already received 36 CES Innovation Awards.
“Delivering great experiences will be our focus in 2015,” said Tim Baxter, President and Chief Operating Officer of Samsung Electronics America. “More than ever, Samsung is focused on smarter living at the intersection between great technology, content and services. And, it’s our insight – that all innovation has to be focused on the consumer experience – which is underpinning Samsung’s success.”
From 2015, all new Samsung Smart TVs will be powered by Tizen, which not only provides better connectivity, but also gives developers a more robust and easier platform for which to create new applications. Most importantly, it ensures that consumers will have access to a much broader range of Smart TV content and services than ever before.
Samsung also introduced innovative audio products that give consumers a more dynamic, surround-sound audio experience. Developed by Samsung’s new state-of-the-art audio lab in Los Angeles, California, the WAM7500/6500 deliver a 360-degree sound experience thanks to Samsung’s proprietary ring radiator technology, which enables true omni-directional sound both horizontally and vertically.
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