Leo Messi and Serena Williams team up for “1 in 11” fundraising campaign

Leo Messi and Serena Williams fronts 1in11 Campaign

UNICEF, the FC Barcelona Foundation and Reach Out To Asia have come together to form a partnership, 1 in 11, to harness the power of sport and education to ensure that every child has the opportunities they deserve in life.

Fronted by the well-known athletes—the football player Lionel Messi and the tennis champion Serena Williams, the name “1 in 11″ comes from the fact that about 1 in 11—or 58 million out of 650 million—children in the world can’t attend schools, according to UNICEF’s statistics.

The campaign includes inspirational “Keep Up” videos with Leo and Serena who ask fans to keep up the ball in the air for at least 11 touches, film the process and share it via social media for a chance to win some small prizes and encourage global donations to www.1in11.org.

For more information on the very worthy 1 in 11 initiative, please visit www.1in11.org.