BrandArena: Coca-Cola Stages Coke Studio Concert at CRUTECH

Saturday 8 November 2014

Coca-Cola Stages Coke Studio Concert at CRUTECH

 Last weekend will remain evergreen in the minds of the students of Cross River University of Technology (CRUTECH) when beverage giant, Coca-Cola organized another fun-packed edition of Coke Studio concert headlined by R&B singer, Mr May D as well as fast rising hip hop artistes, Tekno and Selebobo.

According to the Brand Manager, Colas, Coca-Cola Nigeria Limited, Olufemi Ashipa CRUTECH marked the seventh university campus to experience the Coke Studio concert. He said the essence of the concerts was to bring the excitement of the televised Coke Studio music sessions right to the youths, the primary focus of the platform.

Speaking on the CRUTECH leg of the concert, Ashipa said, “What we witnessed here was amazing. Their orderly conduct and participation was very impressive. One could tell from the level of the excitement that the students were pleased the Coke Studio concert”. He added that the concerts and the music platform is truly celebrating and promoting the continent’s music industry.
The student having a great moment
Just as witnessed in other campuses, the Coke Studio concert at CRUTECH also provided a coveted opportunity for some of the brightest talents from the institution to perform and get the chance to collaborate with the established artistes on stage. The concert also featured dance competitions with students carting away Coca-Cola branded gifts as well as enjoying refreshing ice-cold Coca-Cola.

The Coke Studio bus was also on ground for students to have their songs recorded or for a quick ‘freestyle’ over a pre-recorded beat in the top-notch recording studio installed in the customized Coke Studio concert bus. The double-decker bus with state-of-the-art studio facilities also comes with 70-inch TV flush mounted both inside and outside, a DJ booth and is Wi-Fi enabled.
Some of the lucky winners
While conveying her gratitude to Coca-Cola for choosing the institution as part of the campuses for the tour, Vice President of the Student Union Government (SUG), Emmanuella Oyo-Ita said the Coke Studio concert brought the much-needed balance between their academics and social lives. She went on to say that the concert also exposed the students’ talents in a relaxed and entertaining atmosphere, which had not been witnessed in a long time.

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