BrandArena: UNIBEN, ABU join others on the Onga cooking contest list

Monday 20 October 2014

UNIBEN, ABU join others on the Onga cooking contest list

The Contestants
 University of Benin (UNIBEN) and Ahmadu Bello University (ABU) have joined the league of the tertiary institutions in Nigeria that have produced representatives in this year’s Onga National Campus Cooking Competition. The universities have joined University of Ibadan, University of Lagos, Federal University of Agriculture, Abeokuta; and Federal University of Technology, Minna; as winners emerged in the regional campus activations held on the campuses.

Idoni Precious, a student of the Agricultural Science emerged winner out of the 10 students that participated in the contest for UNIBEN; while Mohmood Ismail of the Faculty of Pharmacy won in the activation held in ABU.

For UNIBEN, Onyejekwe Victoria (Faculty of Education), Ima Osagie (Faculty of Life Science) and Jude Odibeli (Faculty of Law) were the first, second and third runners-up consecutively. Similarly, the first, second and third runners-up for ABU are Femi Eva (Faculty of Engineering); Susan Qdunm (Faculty of Vetenary Medicine); and Adikwu Elizabeth (Faculty of Art).

Each regional winner went home with Deep Freezers as part of their reward for participating in the competition, while the first runners-up and second runners-up also carted away gas oven. Other contestants equally smiled home with consolation prizes.

The objective of the competition is to give students across select campuses the opportunity to sharpen their culinary skills; enlighten the public on the wide variety of dishes enjoyed by different cultures across the country; and create an emotional bond between the brand’s target audience and the Onga Seasoning through active engagement and one-on-one interaction.

The Winner
Speaking on the competition, Mr. Kachi Onubogu, Executive Director, Commercial, Promasidor Nigeria Limited, sponsors of the competition said one of the tested platforms Onga uses to engage its target audience is Onga National Campus Cooking Competition. His words: “One of such tested platforms is the Onga National Campus Cooking Competition, which takes place in selected campuses of universities in Nigeria. It is an effective platform for interacting closely with our target group and engaging them in the art of cooking.”

To participate in the ongoing campus activation, contestants are asked to submit their entries in the dedicated drop boxes placed within their faculties. Each entry is expected to comprise an empty pouch of Onga Cubes, 5 empty wrappers of Onga Cube and 5 Onga powder sachets.

A total of 10 contestants are picked to represent each university in a raffle draw; and the best from each campus is chosen as winner to represent the participating institution in the Grand Finale that will hold in Lagos in November 2014.

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