BrandArena: Datsun returns! Plans market expansion in Africa, Middle East

Wednesday 29 October 2014

Datsun returns! Plans market expansion in Africa, Middle East

Datsun, a brand of Nissan Motor Corporation is finally back to global market. The brand has become a reality for many customers across India, Indonesia, Russia and South Africa.

BrandArena learnt that plans are in top gear by the legendary brand to return and launch some new products in a 'big and better way' to regain its weight as a global giant.

The company is taking a bold step into more high-growth markets where there are increasing numbers of upwardly-mobile people in nearest future - beginning with an extension in Africa and Middle East.

South Africa is the fourth global market for Datsun. The Datsun GO launched heralds the brand’s entry for accessible motoring in the country and designed to meet the needs and aspirations of today’s customers and is destined to carve a distinctive niche as a lifestyle vehicle for first time new car buyers.

The return of Datsun reiterated the confidence in a brand that grew to iconic status in South Africa in the period between the 1960s and 1980s.

On March 19, 2014 the first Datsun cars sold in the 21st century were delivered to customers in India - fulfilling a promise made two years ago to bring back the marque that made car ownership mainstream in Japan and numerous other countries.

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