The Executive Director, Communication and Strategy, Mr. Suleiman Abubakar explaining the reasons for bringing sports into banking said that, it was a landmark achievement for 60,000 Arsenal fans to have identified with the bank in the last one year. He noted that the lender has always been committed to the youth and passionate about football and entertainment.
The Sterling Bank ED cited that the bank’s survey, which showed that Nigerians are passionate about football, indicating that Arsenal Fans cut across the entire spectrum of Nigeria, ranging from the richest man in Nigeria and Emirs, down to the poorest in the country.
He said that the promo allows the entire financial packaging of Automated Teller Machines (ATMs), cheque books and MasterCards to be branded with arsenal icons and colours, which are aimed at bonding with arsenal fans and customers.
Also commenting on the details of the partnership, Mr. Gbenga Adegoke, Head of retail products department, said that the survey showed that the EPL was very popular among Nigerians and the bank approached all the teams on the EPL, but it was only Arsenal that passionately received the bank.
Adegoke stated that to qualify for the raffle draw, participants are expected to open any of the three accounts and allow N30,000 .00 to remain in the accounts for at least three months before the raffle draws in December, which would be supervised by the National lottery Commission and Consumer Rights Protection Counsel to ensure that there is transparency in selecting the six persons who will visit the Emirate on January 10,2015. He said that existing customers of the bank are also eligible to participate and win the authentic Arsenal jerseys and other paraphernalia of the club.
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