BrandArena: Jumia Partners With The Ivorian Ministry Of Education To Support Excellence In Schooling

Monday 15 September 2014

Jumia Partners With The Ivorian Ministry Of Education To Support Excellence In Schooling

On the 15th September 2014, 2,850,348 Ivorian children will be returning to school. To coincide with the new school year, JUMIA is launching a campaign to distribute free school kits in support of the #TOUSALECOLE (School for All) cause. The campaign targets children in years CP1 to CM2 (aged between 6 and 11) of public primary school, and in particular students in the most disadvantaged neighbourhoods of Abidjan.

This campaign will be launched by JUMIA and the National Ministry of Education on Thursday 18th September 2014, and will first reach a group of pupils from schools in Yopougon Kouté.

On Thursday 18th September, the JUMIA team will set off in the “Jumia trailer” from the administrative district (parking lot D) and travel to the village of YOPOUGON KOUTE to distribute 1000 kits to a group of students drawn from four primary schools.

These kits, prepared by La Librairie de France, comprise a backpack containing plastic sleeves, exercise books, a pencil, an eraser, pens, a slate and chalk. In addition to this, all pupils will also receive a free t-shirt.

The trailer will be welcomed by the traditional chiefs of the village, the office of the COGES (Comité de gestion des établissements scolaires, or Committee for the Management of School Establishments), the students and their parents, and the teachers.

The ceremony will be given particular significance by the presence of the following members of the National Ministry for Education and Technical Education: the Head of the Cabinet, the Financial Affairs Director of the Ministry; the Abidjan 3 Regional Director for National Education and Technical Education and the YOPOUGON KOUTE Inspector for Pre-school and Primary Teaching

“School remains an optimum environment for the intellectual development of children and for training the next generation to lead the sustainable and harmonious development of the country as a whole. With this major donation, JUMIA is demonstrating its engagement to help the children of the Ivory Coast and its clear desire for qualitative improvement in education in our country. This donation fits in with the political vision of the Ivorian government between now and 2020,” stated Mr. Bakary Ouattara, deputy director for school kits and textbooks in the National Ministry for Education and Technical Education.

Together, JUMIA and the National Ministry for Education and Technical Education hope to make the pupils happy and bring together the community in YOPOUGON KOUTE. Education is one of the company’s core values, so JUMIA wanted to undertake this social action to give children a worry-free start to the 2014-2015 school year. “JUMIA is committed to highlighting the importance of access to education for young people in Ivory Coast, since the future of the country is in their hands. Moreover, as new technologies emerge in Ivory Coast, the situation is evolving rapidly: it is therefore essential for children to be aware of this change as early as possible so that they can adapt to it, and there is no better way to do this than through education”, declared Fatoumata Ba, CEO of Jumia Côte d’Ivoire.

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