BrandArena: Manchester United expands social media presence with Line launch

Sunday, 24 August 2014

Manchester United expands social media presence with Line launch

Manchester United has expanded its global network coverage through social media after LINE Corporation, the owner and operator of the free call and messaging app LINE, confirmed the launch of an official account for the world famous football club.

LINE is now offering an official account for Manchester United, through which users can receive latest news, video and imagery from the club.

This latest expansion into social messaging platforms comes after the club recently exceeded 55 million fans on Facebook, the fastest of any sport organisation to do so, and celebrated a year on Twitter, amassing nearly three million followers in the process.

United’s Group Managing Director, Richard Arnold, said: "I am delighted that the club has launched a presence on LINE. With a potential audience of nearly five hundred million users, it’s the latest innovative and fun way for our fans in Asia and beyond to engage and deepen their ties with the club they love."

As of last month, the club has an online fanbase of over 65 million followers across social media platforms that also include Twitter, Google+, Instagram and Chinese channels Sina and Tencent Weibo.

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