BrandArena: Luzomedia Launches mobile LED board in Lagos

Sunday 24 August 2014

Luzomedia Launches mobile LED board in Lagos

A Lagos-based outdoor agency, Luzomedia has unveiled a ‘Mobile Light-Emitting Diode (LED)’ to create a new experience for brand owners who explore the out-of-home market.

During the launching of the board in Lagos, the company affirmed that it was in response to the call made by the Lagos State Signage and Advertising Agency (LASAA) that outdoor media owners should set aside a particular time to run campaigns on their board.

According to the Chief Executive Officer of Luzomedia Limited, Mr. Okere Bidwell, said the 360 degree rotational movement enables the board to follow traffic and attract the public. He said it can also print out Certificate of Transmission (COT) of up to 5m height from ground level, after relay with an elevation.

“Its screen divide ability (SDA) also supports compatible and friendly brand campaign simultaneously on a single slot,” he said.

Bidwell also said the mobile LED board can be deployed to any part of Nigeria including Lagos, Abuja and Port-Harcourt. On its features, he stated that it comes with a flexible rate to accommodate both big and small brands’ advertising campaign.

“The idea of this Mobile LED truck platform was nurtured after a thorough market-needs study, and is tailored to give brands and campaign the needed penetration and visibility that most clients/products crave for to meet the challenges of today’s competition,” he further added.

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