BrandArena: P&G, Staruf Celebrates Nigerian Children

Thursday 29 May 2014

P&G, Staruf Celebrates Nigerian Children

It was all fanfare as leading consumer packaged Goods Company Procter & Gamble Nigeria (P&G) in collaboration with STARUF Sports Development Limited (SSD) hosted Nigerian children to a fun-filled sporting fiesta in commemoration of this year’s World Children’s Day celebrations.

The event held inside the Legacy Pitch of the National Stadium complex in Surulere, Lagos.

On hand to celebrate and inspire the enthusiastic kids at the festival were the founder/CEO of STARUF Sports Development Limited and ex-Super Eagles goalkeeper, Prince Peter Rufai as well as P&G Nigeria’s Communications Manager, Ms. Olatomiwa Akande. Others notable guests include former captain of Team Nigeria Basketball team and former NBA player, Olumide Oyedeji; the representative for the Director General of the National Sports Commission, Mr. Francis Gbiri.

The one-day sporting tournament featured over a thousand children from up to one hundred schools spread across Lagos State. The children engaged in sporting events including activities such as 5-aside football competition, sack race, shadow pinning, lime race, egg and spoon racing and more.

Welcoming the children and guests to the event, Peter Rufai, also known as Dodo Mayana stated that “children are every nation’s most valuable resource;” adding that they are the building bricks of future greatness, endowed with potentials required for the meaningful development of any society.”

Dodo Mayana disclosed that the 2014 Children’s Day Celebration “is a vision primarily conceptualised as a platform for children to be celebrated and an avenue for the youngsters to use their natural God given talent for their own development and for the good of the society.”

In her speech at the event, P&G Nigeria Communications Manager, Olatomiwa Akande congratulated the children on their day, adding that the company is pleased to be collaborating with Staruf limited - as a proud sponsor of the event.

“At P&G we recognize that behind every success story is a history of determination, hard work and support. With programs such as this, P&G is contributing in our own small way to Youth sports in Nigeria with the goal of helping the future Nigerian athletes develop their skills and the competitiveness needed to excel on the world stage,” she said while iterating P&G’s commitment to touching and improving lives all around the world.

P&G’s sponsorship in the Children’s Day event extended beyond just sports. Still speaking at the event, Ms. Akande said “Today, we are not focusing on sports alone, but also on the importance of health and wellbeing. For one to be a star athlete, one must first be a healthy, confident athlete”.

On this note, P&G’s Oral B dentist; Dr. Tunde Banjo delivered an informative talk on dental hygiene even as P&G distributed gift packs of P&G hygiene brands to all the children that participated in the games celebrations.

The collaboration between Procter & Gamble (P&G) Nigeria and STARUF Sports Development Limited (SSD) has continued to bring smiles to faces of Nigerian children. Last year, P&G sponsored STARUF’s youth under 13 and 17 in a football tournament, which had in attendance Nigerian football legends including Mutiu Adepoju, Taju Disu and over a thousand children.

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