BrandArena: Jose Mourinho joins Yahoo social marketing campaign

Tuesday 6 May 2014

Jose Mourinho joins Yahoo social marketing campaign

Yahoo has launched its biggest global social campaign to date, running across a 20 markets around the world and fronted by Yahoo’s global football ambassador, Jose Mourinho, to find the next budding footballer to dub  ‘The Special One’.

The #Special1s is a worldwide competition housed completely on Tumblr, where Yahoo will is inviting the public to submit a 10 second video of their best footballing skill for the chance to win a training session with the Chelsea boss.

Users can enter either through the #Special1s Tumblr page or with the hashtag #Special1s via Flickr, Twitter, Instagram, YouTube, Vine and Tumblr of course. Once you’ve entered, you’ll get your video back with a reaction we’ve pre-filmed from Jose- a shake of the head, or a nod of respect or many others- ideal for everyone to share on their social profile.

Robert Bridge, VP Head of International Marketing said: “Football is a daily obsession for millions of us around the world. We wanted to capture that passion and create moments that are highly shareable and give fans the chance to get closer to Jose Mourinho though the Yahoo platform.”

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