BrandArena: International Fuji stars Thrill Consumers at Goldberg Fuji T’ Bam

Tuesday, 20 May 2014

International Fuji stars Thrill Consumers at Goldberg Fuji T’ Bam

It was a thrilling and exciting musical experience as two of Nigeria’s popular fuji musicians, Malaika and Atawewe held them spellbound during their performances at the quarter final of the on-going Fuji t’o Bam competition. The duo got standing ovation throughout the duration of their performances.

Atawewe and the 2013 winner of Fuji T' Bam on stage in Akure
Bukola Omoyajowo from Ado-Ekiti
The competition is aimed at galvanizing creativity and celebrating consumers. The event took place at the Elite Club Ilesha in the heart of Osun State.

After a keenly contested performance session by contestants, Sunday Olayiwola (aka Temitope Ajani Oluaye Fuji) and OlajideAkanni ‘Banana’ from Akure both qualified while Smally Fuji made it from Ilesha as well as BukiOmoyajowo from Ado-Ekiti. Equally too, Ejire Performer and OkikiWasiu both gave Osogbo a great standing while AdisaMuyideen and Twinzobia Twins from Ibadan convinced the judges that they have what it takes for to clinch  semi-final slots.

The Marketing Director, Nigerian Breweries Plc, Walter Drenth had during the course of the auditions, expressed satisfaction over the huge turn-out of Fuji lovers and artistes. While explaining the rationale behind Goldberg’s Fuji to Bam initiative, he said, “Goldberg is a quality lager beer that celebrates consumers and their traditional values. Fuji music enjoys huge followership across Nigeria which has led the brand to provide  Fuji t’o Bam as one of the platforms to further engage and connect with our consumers.”

He also added that the programme was a worthwhile event. “The Goldberg brand believes that many parts of the country are endowed with talents in music yet to be discovered; and I believe that as the talent hunt contest moves to other locations, Fuji to Bam will discover more Fuji talents that will become great music icons like KWAM1, Pasuma, SaidiOsupa and others”.

Also, Current Goldberg Ambassador and winner of last year’s Fuji t’o Bam contest, NurudeenAtanda (Antenna), performed to the delight of the audience. The stage is now set for another show-stopping contest as these 8 qualifiers will continue their quest for N1.5m cash as Fuji to Bam semi-finals moves to Ondo State.

Apart from the qualifying series, some lucky consumers of Goldberg won  prizes such as face caps, T-shirts, Video Players, Home theatre systems, standing fans, LCD flat screen television sets among other prizes. One of the winners, KamaldeenAdewale from Ilesha was delighted at the prospect of owing a flat screen TV set. His words, ‘‘I really want to thank Goldberg for this gift. I never thought that I would win anything here; but Goldberg Fuji t’o Bam has made me a happy man. I came here to support my friend and this is an extra benefit. From now on, it is Goldberg all the way.

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